About Us


Lashaholic Nova is a female-founded brand bringing the most innovative trend-setting beauty solutions for lash-lovers worldwide, as the authorised distributor of the patented Mlen® soft magnetic technology to revolutionise the lash game.

Coming from a global luxury beauty industry & digital background, coupled with entrepreneurial spirit, the brand owner decided to bring her passion, expertise and strong sense of premium quality together to launch an evolutionary brand, reinventing worldwide women’s beauty rituals with the most innovative technology & the latest trending lash styles.